10 Steps to Effective Email Marketing
10 steps required to develop an effective e-mail strategy:
- Identify qualitative goals.
- Analyze the current situation.
- Complete a competitive analysis.
- Define the target audience.
- Determine which types of e-mail meet your needs.
- Develop a content strategy and a frequency and send schedule.
- Design the e-mail template.
- Create quantitative goals.
- Compile budget and ROI (define) projections.
- Evaluate results and tweak the strategy accordingly
A message from Jeanna Jennings and her book Email Marketing Kit: The Ultimate Email Marketer’s Bible"
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