Email Snobs

I never thought email marketers could be compared to Paris Hilton, but apparently we are. A recent eROI whitepaper shows that 90% of all email marketers do not follow up with people who unsubscribe from their email list.

Isn't that crazy? Why, would be so snobby? Maybe now that spring has finally arrived, we should take a few minutes and figure out how to reconnect with our lifelines, our customers.

Inside this week's eec email, we are featuring the new eROI Whitepaper: The Cradle and The Grave: Opt-In, Opt-Out and Feedback Loops.