Do you communicate at the speed of Google? Why you must Posted: 28 Apr 2008 09:08 PM CDT Communication is happening at a faster pace than ever before, but many companies are not adapting their communication strategies/processes to keep up. Search engines are indexing content within minutes, micromedia outlets like Twitter are delivering messages real time and blogging allows mass communication to happen with very few barriers. Rumors and leaks will never go away, but companies now have the tools to be the first to provide key, relevant information. The 15 minute Google rule. Almost without exception within 15 minutes of posting to this blog I receive a Google alert email that there was a new post matching one of my keywords. (Seriously, if you haven't done this yet, do yourself a favor and click here to set them up.) I have "Matt Dickman", "Techno//Marketer", "technomarketer" and "Fleishman-Hillard" alerts set up as well as alerts for competitors and clients. I often get Google alerts for items before they show up in my RSS reader or are floated to me in email. [Update: I posted this entry at 9:43pm and I received my Google alert email that it was indexed at 10:02pm. See screenshot below.]