Disruption Tour --- Run To Survive

From Seth Grodin's blog

The five pillars of success

1. See (really see) what's possible
2. Know specifically what you want to achieve
3. Make good decisions
4. Understand the tactics to get things done and to change minds
5. Earn the trust and respect of the people around you

It sure seems like we spend all our time on #4.

RSSCheck is a new and proven digital marketing / sales tool that directly drives business results.

RSSCheck solution will be working and making money for your business in less than a week with no up front IT costs or integration fees. Check out RSSCheck.typepad.com

RSS marketing is a tool used by many on the Internet to deliver advertisements, emails, customer support responses, rezones to clients and potential clients without the concern of Spam filters hindering the receipt of the email. Spam filters have created serious problems for companies marketing through email and almost 65% of the emails you send are not even opened by the recipient. For more details go to: www.achieving-liftoffs.com. This really will hurt your business if you do not find a way to get your information to clients and potential clients. That is what RSS marketing is all about, getting your information directly to the client and potential client.

Another reason to consider RSS marketing is because currently web site visibility is very difficult and only getting worse as more and more web pages flood the web. Finding a way to get your web page to be returned as the number one result in such search engines as Google is almost impossible with traditional methods, but is easy with RSS marketing.

If you have found your advertising and marketing methods are not returning the results you had hoped, then consider RSS marketing.  RSS is a publishing tool for the Internet that handles companies internet marketing and publishing needs. Obviously, every company needs this and especially small companies that rely on business to survive day to day. By using this tool, your company will be able to reach more clients, potential clients, subscribers, and the like all the while increasing your status on the web. First, it will increase your rankings on search engines as well as direct new traffic to your Web site through RSS search engines that target different markets. Traffic is what supports web pages, so increasing your traffic and receiving new traffic is certainly a priority of business owners.

RSS also has the ability to get your URL listed with all search engines fast and easy. No more waiting weeks for your URL to get listed with search engines, RSS marketing allows this to happen almost immediately. This is certainly a good choice for new web pages that are looking to increase web traffic. Awesome aspect of RSS marketing is that it can get your web page returned as the number one result for your web pages’ most popular keywords.

Among its other offerings, RSS marketing allows your company to market in different and new ways in order to attract more traffic to your site. This Internet marketing tool is dedicated to getting the most possible attention for your Web site as well as marketing your site in new and interesting ways. Consider using RSS today and see how it changes your marketing strategies and web site traffic.

http://www.articlesblogger.com/internet-marketing/tool-of-internet-marketing-rss-also-has-the-ability-to-get-your-url-listed-with-all-search-engine/

Unleashing the Power of RSS for E-Commerce

RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.

The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.

It’s now the time to tie it all together and see the whole picture …

Check out RSSCheck.typepad.com for help

1] RSS as a content delivery channel for communicating with subscribers, customers, prospects and partners gets your content delivered and provides you with multiple new content delivery & business development opportunities. Yes, RSS gets your content to your subscribers without fail, enabling you to communicate with them and sell to them.

2] RSS as a promotional/visibility tool increases your traffic by improving your search engine rankings, generating traffic from new RSS specific sites and getting your content published on other sites. Each of these activities brings new visitors to your site, which are now ready to be converted in to new subscribers with which you can communicate (via RSS and/or e-mail) on the long-term. In addition, the improved visibility enforces your brand and generates more credibility for your company.

3] Content delivery to end-users and content syndication together form the basis of RSS conversations, which further spread your reach throughout the internet and serve as a strong PR platform.

4] Once you have access to more prospective subscribers, to which you want to deliver content via RSS, you can provide them with your own branded RSS aggregator to make the switch to RSS easier for them, as well as to establish a constant connection with them, enforce your brand and develop brand experience. Your branded aggregator also serves as a sales platform for your own products and an advertising platform to generate advertising income.

5] As a publisher, your goal is to better satisfy the needs of your visitors, establish yourself as a key content source in your industry and make your visitors come back more often. Providing access to additional information is one of the elements to make this possible. Use RSS to syndicate content from other websites and, as an upgrade to target their most focused content needs, create RSS radars for your key phrases.

6] RSS radars will in turn also generate additional visibility, especially through improved search engine rankings, and generate new subscribers for your RSS feeds.

7] All of the above will create advertising venue and create a new source of income.

8] In addition, using RSS advertising as an advertiser yourself you can increase the reach of all of the above activities.

The system comes full-circle, establishing RSS as the tool that powers an important share of all of your internet marketing and publishing activities.

About the Author:
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html?src=sa9

Transactonal RSS -- a new way to make money on the web!

From RSSCheck.typepad.com

Since 2006, RSSCheck has helped companies use email/RSS more effectively. We began with the notion that there was a better way to do things: that online marketing didn’t have to be an arms race between Marketers and Consumers. We also knew that consumers wanted to receive product information from Marketers they were happy to hear from.

First, you may be asking what is RSS?

Below are videos which explain RSS technology, its simplicity and how Consumers are using RSS today.  RSS's adoption and use will only sky rocket in the future.

Video One (first some humor)

Click Here

Video Two (now learn all about RSS)

Click Here

What We Do

How does RSSCheck help Merchants make more profits?

We help Merchants open another web selling channel by enabling multiple promotional and or clearance product offers to be pushed to Consumers who have requested (subscribed) to receive these offers through RSS. Consumers can easily react to these offers and buy online or at retail.

RSSCheck's sales model can't be duplicated by email due to spam issues or opt-out issues.  

RSSCheck's proprietary Transactional RSS technology has proven itself to increase…

·         Sales conversion

·         Website visitors

·         Store traffic

·         Average order value

·         Increase in recovery dollars for clearance and close out merchandise

·         And more…

If you’re a Marketer let RSSCheck help you reach your promotional audience and increase sales  and profits- not by drowning Consumers or Businesses in email but by respecting their wishes to see only product messages they want to receive.

If you’re an email receiver and are overwhelmed with the number of messages coming at you let us move your transactional emails to RSSCheck.

For more information about how RSSCheck can kick off a Transactional RSS program for your business, please contact us at 952-807-8364 or RSSChek@aol.com

Thegies has an interest in RSSCheck

Reducing Anxiety on Cart Review Page: Show SKU Thumbnails

From getelastic.com/

The cart review page is potentially the point in the sales process where your customer experiences the most anxiety. The cart page shows the cart total for the items added, which causes enough anxiety in this economy — but sometimes doesn’t show the tax and shipping charges — which increases the fear of the unknown.

Aside from price, customers want to assure themselves they are indeed purchasing the items with the attributes they wanted. For apparel, this is usually size and color. For other types of products, it might be size, flavor, shape, memory or any other item that differentiates a sku. If the cart needs to be adjusted to lower the cart total price to fit the budget, or to eliminate near-identical products the customer was considering during the browsing process, it’s all the more important to be able to identify what items were added to the cart — through image thumbnails and other indications.

Bad cart summary pages don’t provide enough detail:

“Hooded Sweatshirt” is kinda vague, and without a thumbnail image it’s near impossible to figure out which sweatshirt is which save the item number (not helpful), size and price (not necessarily helpful).

OK cart summary pages show a thumbnail:

Good cart review pages indicate sku attributes like color and whether the product is in stock:

Excellent cart pages show the sku color, large clear thumbnail images, stock availability, tax and include a shipping calculator pre-checkout.

The above example is from Eddie Bauer, one of the best checkout pages I’ve seen.

The more you can reduce customer anxiety on the cart page, the less abandonment you will experience. The more user-friendly your cart page, the less anxiety it causes.

Jeffery Giesener is Managing Partner of Direct Contact, LLC, a consultancy that helps CEOs and other C-Level Managers to understand the complex nature of the Internet and its effect on their businesses.

Jeffery helps clients unlock innovation within their organization and or develops systems that can leap frog the competition.

This takes into consideration Multi-Channel, Advertising, Analytics, Internet and Direct Marketing marketing opportunities. 

Jeffery supports a diverse set of clients, including internet startups, mid-large catalog/Internet merchants both domestically and internationally.

Contact Jeffery at 952-807-8364 ... thegies@aol.com

Nine E-Commerce Predictions for 2009

from Shop.org

Thanks very much to everyone who offered up predictions for e-commerce in 2009.

It’s obvious that the year in front of us promises to be, at the very least, an interesting one. And as Shop.org Exec. Director Scott Silverman’s recent post makes clear, there are many important ways for online retailers to take advantage of the next 12 months.

Following is a summary of how several experts from around the web predict the e-commerce playing field will shift and improve in the next year…

(Note that several of these are cited from other sources)

1. Real-Time Customer Service
   “2009 will be the year we rediscover the appeal of ‘live intimacy’ in customer service.”
   Pete Blackshaw, Nielsen Online
2. Communal Conversion
   “Retailers will investigate how to insert people and social connections into the buying process, illuminating and influencing the Black Hole Of Consideration.”
   Charlene Li, Altimeter Group
3. TWOM = Trusted Word of Mouth
   “With new connective technologies, shoppers will now be able to see reviews, experiences, and critiques from people they actually know and trust.”
   Jeremiah Owyang, Forrester Research
4. E-Commerce Sovereignty
   “The global economic crisis will provide momentum for e-commerce business units. In multi-channel retailers, politics are no longer an option and resources will be shifted to lower overhead/higher margin operations in order to survive. Those who shift will be rewarded with a robust support infrastructure once the economy returns to health.”
   Peter Kim, Dachis Corporation
5. Focus on Per-Customer Value
   “Growth is not a strategy unless you have some mechanism to profit from that growth.”
   Karl Long, Nokia
6. Widespread UGC
   “In 2009, the most successful online retailers will do what some are already doing, and move toward incorporating consumer-written product or retailer reviews.”
   Ann Handley, MarketingProfs
7. Growth Through Accountability
   “Retailers will double-down on measurable online marketing (such as paid search) and that may cause a faster shift & focus to online marketing for multi-channel retailers.”
   Sam Decker, BazaarVoice
8. International Intensity
   “As the market matures, it appears many e-tailers are more willing to go after the foreign customer base. Shipping management companies are offering more support for international e-commerce and PayPal just launched its own micro-site for this very purpose.…Forrester reports that broadband in Europe, as well as Internet use on the whole, is significantly increasing, so this is certainly a trend to watch in 2009.”
   Michelle Megna, E-Commerce Guide

   And I’ll add one of my own…

9. User Experience Innovation
   E-commerce experiences will be informed even more by offline shopping experiences. Just as consumers expect to be able to try on, test drive, discuss and learn as part of the offline purchase journey, they will be further satisfied by smart retailers who organize shopping and buying experiences around natural consumer intent.
   Adam Weinroth, Pluck

So there you have it. Nine e-commerce predictions for 2009. Thanks again everyone for your participation and feedback. Have a prosperous 2009!