excerpts fromThe Breakthrough Company by Keith McFarland
It turns out that when a company botches strategy or misses out on the industries next big thing, the executive team probably fell victim to one of two common human afflictions -- at least that is what reseachers from MIT Sloan Business School believe. . The researchers call these two ubiquitous management traps "myopia" and "inertia". Myopia or short-sightedness refers to the company's inability to see the forest from the tree. . Myopic executives tend to focus on fighting fires and tackling projects close to home, and foget to watch the tectonic changes reshaping the industry.
Simmilarly executives suffering from inertia fail to take advantage of new opportunties , choosing instead to stand pat in familiar markets, finding comfort in doing business the way they have always done so.
Why Company's need Insultants?
David Romer a University of California researcher studyestablished that NFL Coaches would actually win more games if they went for touchdowns and first downs instead of punting or attempting a field goal. Bill belichick of the NE Patriots started winning Championships by applying Romers principles.
Breakthrough Companies not only are they open to people questioning the fundamentals assumptions of the business, they encourage people to buck the system.
Another reason a Company needs Insultants is like animals people take safety in numbers (herding), The avoidance of being first or going it alone or being safe avoids the rebuke of your boss, Wall Street even if the Company's performance suffers. It is only after there is a success will the herd roll quickly behind the idea. (sure sounds a lot like ShoppeSimple.com)
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