Disruption Tour --- Run To Survive

Back from Vacation

It is nice to leave and go on vacation but it is even nicer to come back to your home and surroundings. So look for posts to continue and a new career announcement coming soon.
Best,
Thegies

Jeffery Giesener - Biography

Jeffery Giesener
Managing Partner
Direct Contact
Minneapolis, MN

Midwest Office: 952-807-8364
East Coast Office 610-730-6830
Website/Blog: thegies.typepad.com

Proven expertise and experience in

Leading Through Innovation - Change Management - Business Process Management - Theory of Constraint (TOC) - Direct Marketing/Catalog Marketing - Internet Marketing - Mobile Marketing - DRTV/Infomercials – Database Management - Consumer RFID - Sustomer Relations Management (CRM) – Telemarketing - Retail Operations - Direct Sales - Loyalty/Retention - Supply Chain Management

Direct Contact

(Privately Held; April 2000– Present (7 years))          

Direct Contact is one of the nations leading consulting practices on Leading through Innovation. We help Companies ZOOM!

Do you know if your business is in a ZOOM LOOP or a DOOM LOOP?

Do you know where your business falls on the 15-year doom to ZOOM to DOOM timeline?

In today’s business climate, it is critical to pulse your business against the state of disruption in your industry. Working with Direct Contact not only helps you determine and understand the state of industry disruption and what to do about it, we also enable your leadership team to discover how to turn disruption into an offensive strategic weapon.

Direct Contact uses many innovation tools to solve Demand and Supply Chain challenges/opportunities.

Some of our expertises lies in the following areas...Leadership, Executive Coaching,  Process and Systems Improvement,  Theory of Constraints (TOC), executable and profitable e-Commerce, Multi-Channel and Direct Marketing strategies and tactics.

Our approach enables the business and its Leadership to clearly see, define and map its objectives in parallel with growing its sales, market and supply chain opportunities.

Jeffery and his team of senior consultants have broad experience consulting in the innovation space for such firms as: Abacus DoubleClick, Myron Manufacturing, Ingersoll Rand, Westinghouse, Dell Computer, Intel, Harriet Carter Gifts, Surefit Products, Paul Fredrick MenStyle, American Refugee Committee, Vitamin Specialties Company, Betterliving, Windsor Store, Mandees, HealthRite, PennySaver and many more.

More background on Jeffery Giesener

Betterliving LLP      

Chief Marketing Officer        

(Privately Held; 51-200 employees; Consumer Goods industry)

August 2001–January 2005         

Full P&L responsibility for all aspects of marketing and sales for regional home improvement company. Developed the brand positioning and advertising/marketing strategy for the Betterliving outdoor product line. Company was a startup which grew 10 fold in sales and profits and was at run rate of 8 million in sales in 2005. Joined as the number two employee in the company and was an equity partner.

Created and executed lead generation programs through direct response TV infomercials (30 minute and 2 minute formats), direct mail, Internet and outbound telemarketing and internet sales channels.
Designed a network-marketing program, which enabled undecided prospects to connect with satisfied customer through the use of phone and web technologies.

Managed direct-to-consumer sales force (10 salespeople) and built sales training systems for the company

DoubleClick/Harriet Carter

Senior Vice President Marketing     

(Public Company; 1001-5000 employees; Internet industry)
 
2000– 2001          

Repositioned $150 million Harriet Carter gift cataloger website and Internet business. Developed new web platform and marketing programs for www.harrietcarter.com The new website Customer Relationship Management (CRM) functionality generated a 30% increase in online business, a 40% increase in average order size and a 33% increase in prospect conversion. Increased their online business from 1 million in sales prior to launch to over 8 million in year one. Site currently does close to 20 million in revenue. Reported to President of company Bill Garbose.

Developed an electronic Customer Relationship Management (CRM) program email for Abacus Direct, a division of DoubleClick Inc a $450 million Internet media, ad serving, technology and database marketing company. Developed email append program and was instrumental in providing strategy and guidance for the development of DoubleClick's national change of email address code named "EmailNCOA". Reported to Kevin Ryan, CEO of DoubleClick.

Paul Fredrick Menstyle

Vice President Business Development/Equity Partner    

(Privately Held; 51-200 employees; Retail industry)
   
1995–2000          

Responsible for all catalog marketing/sales and Internet business development areas for $30 million consumer direct company.

Directed all customer acquisition and retention strategies increasing sales from $8,000,000 in 1995 to over $25,000,000 in 2000 while shrinking customer acquisition costs over 40%.

Spearheaded, along with IS, the creation of a consumer/product/sales/email database. Managed the analytics and customer modeling, identifying the company's most profitable customers.

Developed and marketed online shopping sites: AOL Marketplace, Prodigy, CompuServe Mall and PaulFredrick.com. Paulfredrick.com/menstyle.com was the premier menswear fashion site on the web during 1996-1999 as rated by bizrate.com

Created and executed a weekly email CRM strategy using a fashion content/newsletter publishing format. Was made an equity partner in 1997.

          
HealthRite

President/Chief Marketing Officer     

(Public Company; 51-200 employees; HLRT; Consumer Goods industry)
   
1993–1995            

Drove marketing, sales and operations for $18 million, NASDAQ listed, consumer products company. Company marketed nutritional and weight loss products under the Montana Naturals, Vitamin Specialties and MediFast brands.

Led the new product/marketing strategy for the Pure Energy Bar. Launched product through a direct sampling program to 3,000 health food retailers. Database management, direct mail, sampling and relationship marketing contributed to a 5% increase in the division’s 6-month’s profit.

Created Take Shape® continuity auto-ship program through the use of Free Standing Inserts (FSI) and print media.

Point person in due diligence, financial analysis and negotiations for 3 separate corporate acquisitions valued at $9 million. Personally conducted many financial road shows and a key player in the registration and successful completion of I.P.O. raising $4.5 million.

Lieb Beauty Group

President/General Manager

(Private Company; 51-200 employees; Consumer Goods industry)

Managed all operational marketing and sales functions for 3 separate business entities involving business-to-business salon haircare direct sales and mail order, retail chain store and consumer catalog shopping.                                                                                        
                           
Education     
         
Temple University
      
BBA,Accounting, 1976 – 1980      

Interests:
      
Creator and Producer of American Spirit an e-monument to the victims of September 11
Web address: www.Americanspirit.inetu.net

Developed an e-business model for allocated people resources and physical equipment to disaster relief sites

Developing Cancer Mentoring Web 2.0 Site for children and teens who are suffering from Cancer      
      
Groups and Associations:
             
Director of the Northeastern Chapter of the Philadelphia Direct Marketing Association

President and Board Officer of Oakmont Tennis Club - Allentown                           
      
Honors and Awards:    

Lecturer at Lehigh University's V-Series Entrepreneurial Leadership Masters Education Program

Frequent presenter at the Philadelphia Direct Marketing Association PDMA  Philadelphia, PA.

Nominated for Philadelphia's Top Direct Marketer Award in 1998 by the Philadelphia Direct Marketing Association.