Digital Couponing Growing Exponentially

Coupon use overall, after years of decline, began to increase when the recession hit in 2008.

Digital coupons rose from 1.1 percent of all coupons redeemed in 2006 to 10 percent in 2009. Newspaper coupons fell from 63 percent of all coupons redeemed to 50 percent during the same period, according to the company.

"As newspaper readership continues to decline and more consumers are looking online for savings, digital coupons are gaining significant momentum,