Disruption Tour --- Run To Survive

The Internet Is Finally, Primarily A Content Platform

From siliconalleyinsider.com

It used to be the Web's only real killer app was communications -- email. But these days people use the Internet for content consumption more than anything else.

Users spend 88% more time consuming content on the Internet each month in 2009 (7 hours) than they did in 2003 (3 hours, 42 minutes), according to a study conducted by the Online Publishers Association's Internet Activity Index.

Whereas people used to spend 46% of their Internet time communicating in 2003, in 2009, that number is now down to 27%. As indicated in the chart above, content consumption is up to a 42% share from 34%

New ShoppeSimple Features

from RSCheck.com

What really separates ShoppeSimple TransactionalRSS (TRSS) from plain old RSS?  One of many compelling answers: Management and Analytics. ShoppeSimple’s SaaS-based TransactionalRSS platform is the only place to get a rich suite of tools that online marketers need to manage and grow the TRSS sales channel.

Case in point:  VP of User  Experience Jake Ingman just announced two new analytics features for the TransactionalRSS management side that should help our clients and peak the interest of many an online merchant:

1. The “Today” Row

This row on the analytics page provides up-to-the-second information about the pageviews, product click-throughs, and order conversions for the current day.

2. Campaign Tracking

ShoppeSimple stats now support Hub traffic source segmentation!  That means you can add a unique identifier to the end of your ShoppeSimple Hub URL, and it will be displayed separately in your detailed statistics report (and soon, in your summary table as well).  Some email campaign programs add variables to the end of your URLs automatically.  If you don’t use a program that adds these variables for you, you can add them manually.

For example, if you wanted to track visitors that came through your email campaign, you could modify your Hub URL like this:

Your generic hub link:

http://hub.shoppesimple.com/for/yourcompany/

Your email-specific hub link:

http://hub.shoppesimple.com/for/yourcompany/via/email/campaign/23/

This would tell the ShoppeSimple statistics program that those visitors came “via: email” and “campaign: 23″.  If you don’t have a campaign id, you can just use the /via variable.

There’s more, of course.  As usual, check out www.shoppesimple.com to see how it looks to the consumer; and have a look at www.shoppesimple.net to get a sneak preview of the next phase — a first of its kind opt-in prospecting portal for online merchants.

Let us know what you think — and if you want to learn more

For more information click on the Contact Us link at the top right of the home at RSSCheck.com

iDEAS to BUILD your brand in a continued downturn

Check out this video from http://www.imediaconnection.com/content/24361.asp and then contact ShoppeSimple who can put your New Arrival and New Seasonal Offerings in front of your consumers every day 365 days.

Worried about being to promotional and as a result loosing contribution margin? Then ShoppeSimple can give you a cost affordable way to let your customers know about merchandise you want to show them.

Through ShoppeSimple's TransactionalRSS (TRSS) Content Management System (TCMS) you can now digital merchandise your product line to consumers who have requested to see you merchandise every day

To learn more check out RSSCheck.com and also ShoppeSimple.net for more information email info@RSSCheck.com or phone 612.349.2740

Take a peek at our new online customer acquisition portal at shoppesimple.net

"Never underestimate the profit opportunity that comes with adding ShoppeSimple's TransactionalRSS to your shopping cart. Just add a ShoppeSimple gadget and you will see an increase in product sales and average order value." For more information check out RSSCheck.com for more information or email info@rsscheck.com. Phone 612.349.2740

ShoppeSimple August over July 2009 up over 250%

ShoppeSimple gross Client Revenue up more than 250% August over July 2009. Can we help your online business? You bet we can. Check out RSSCheck.com

Stop Email Churn...Build Better Customer Relationships

Stop email churn why not put a shoppesimple TransactionalRSS icon on your email preference or opt out page.

Why not link to the ShoppeSimple icon in your email unsubscribe area?

Increase the number of TransactionalRSS subscribers by putting a ShoppeSimple icon in all of your transactional trigger based emails.

Put a TransactionalRSS subscriber capture within your Privacy Policy. Why not let your consumer know you what them to control their privacy

Include a ShoppeSimple subscriber icon in all your welcome and thank you emails

Include the ShoppeSimple TransactionalRSS feed in the address box of your consumers browser

Use the ShoppeSimple's Real-time Analytical package to determine when is the best time to send out your TransactionalRSS feeds

More info? on ShoppeSimple check out RSSCheck.com

Invading inboxes

There is no invasion of an email inbox if you are using the TransactionalRSS channel called ShoppeSimple

But more importantly your customer has suggested they are interested in your products and want to hear from you everyday, 365 days a year. That not only dramatically increases your site visits , but helps build impulse sales at a higer Average Order Value. To learn more about ShoppeSimple go to RSSCheck.com and contact ar Sales Consultant at 612.349.2740

ShoppeSimple's Transactional RSS is is a fast efficient way for merchants to provide product and promotions offers to consumers. To also learn more about Shoppesimple.com click here Click Here

Invading Inboxes by Morgan Stewart imediaconnection.com

Remember the notion of "do unto others as you would have them do unto you"? In the heat of pressure to build lists, marketers start to ignore the simplest truths. No one likes spam. It is a nuisance. Yet, when marketers need to add names to their lists quickly, they turn to the open arms of list rental and email append vendors who prey on desperate marketers. "Oh, no," they will say, "our list is all double opt-in!" Maybe they did opt in somewhere, but they never double opted in to your program. Nope, you simply barged your way into their mailboxes uninvited.

If that is not bad enough, know this: Customers complain when you arrive uninvited to their mailboxes, and this affects your reputation within the ISP community. Don't be surprised if you run into deliverability problems as a result of these practices. Some companies will even help you navigate these issues by setting up separate IPs or URLs for these mailings. But honestly, if you need to be that sneaky to make it work, maybe it was a bad idea to begin with.

Now that I have your attention, there are good ways to approach list rental and email append -- they just aren't what most people advertise.

List rental is legitimate when you are sending your email to a known publisher's list. Many publishers have regular sponsor mailings that go out to their subscribers. In this instance, you are not only renting the names, you are renting the reputation of the publisher. Before cutting a check, subscribe yourself and determine if a sponsored mailing from this publisher is more likely to be interpreted as a beneficial service or spam. Trust your gut; if it seems fishy, it probably is.

Email append only makes sense if subscribers opt in. Traditionally, email append is handled on a opt-out basis, but this leaves you with a list of people who simply never respond. You may ask the append vendor to send multiple requests on your behalf, but at the end of the day, you want responders, not dead weight.

E-Mail Marketing and Click-Through Rates:

With marketers staring at the pretty grim numbers on email effectiveness below (open rates and click throughs...I hope you will now consider a new online media channel TransactionalRSS (TM) (TRSS). TRSSt can totally change these metric for your business and how you market to your consumers through permission-based preselected consumer communications. Read the article below and then check out RSSCheck.com  thegies

 emarketer.com

JULY 27, 2009

An open-and-click case?

According to the “Q1 2009 Email Trends and Benchmarks” report by Epsilon, 94.1% of marketing e-mails were delivered in Q1 2009.

In addition, 22.1% of e-mails were opened and 6.1% were clicked through. Open rates and click-throughs were up slightly from Q4 2008. Deliveries were down.

(To compare these numbers to figures from a MailerMailer study, see E-Mail Marketing and Click-Through Rates.)

How often e-mails were opened and clicked varied with the industry of the sender—and the size of the list.

General financial services e-mails were opened most frequently, followed by general business products and services, and credit cards and banks.

The least popular categories were apparel, publishing and media, consumer packaged goods and electronics.

Click-through rates in January through March 2009 were highest for consumer packaged goods, followed by general financial services and pharmaceuticals.

“Consumers are savvier than ever and e-mail inboxes are often oversaturated,” wrote the authors of the report.

Nevertheless, they said that “e-mail continues to be an effective marketing vehicle” that “drives strong results.”

Never miss a trend. Learn more about an eMarketer Total Access subscription, today.

Email Click Trough Rates...are your ready to try an new online media channel?

E-mail click through rate in Q1 '09 was 6.1% however lower for apparel (4.1%) and specialty retail (3.1%) and declining.

Full report:

http://www.emarketer.com/Article.aspx?R=1007192

With email penetration stats as poor as the above doesn't it just make sense to explore a new online marketing channel? TransactionalRSS can help you build deeper relationships with your customers, send the product information that is wanted and therefore opened by top tier customers, generate higher lifetime value site visits and close more business both from your current customers and convert new buyers from email and your site visits.

For more information check out RSSCheck.com

If you go back to 1994 when I began marketing in email with Text and then with HTML email the road we as marketers have followed in the email marketing channel has been paved in GOLD. In fact, email is so ubiquitous today that a merchant would be foolish not to use email as a marketing tool. It is one of the most profitable in their arsenal. Now if you follow the email GOLD road and apply it to where the world is today with TransactionalRSS(tm) (TRSS) and where we all see TRSS going in the next 15 years shouldn't you be jumping into this marketing channel? Shouldn't you be making TRSS part of your strategic plans for 2009/2010? Look at the following TRSS metrics....

General Mill/Pillsbury launched a TRSS feed for Recipes 6 months sooner then Kraft and they already have nearly 10 times the TRSS feed subscribers with their first move strategy. Pillsbury now has 98,000 RSS subs to only 9,000 for Kraft. Source:Google.

More to the point...Where will you be if your competitor moves into TransactionalRSS before your company does?

Intuit now has 20% of its visitors coming to its site from its TRSS marketing efforts Source: Experian

"Now this blog post hit my desk yesterday and it provides some solid metrics on email marketing nearly 18 years from where it began in 1994. Here are some key metrics about your e-mail customers." from Kevin Hilstrom Minethedata.com.

Once you read the bullets think about how this applies to TransactionalRSS (TRSS) and why you need to get into the know about TransactionalRSS. To learn more...why not give the team at RSSCheck/ShoppeSimple a ring or click. For details checkout RSSCheck.com.

• Half of all customers who purchased in the past twelve months subscribe to e-mail campaigns.
• E-mail buyers have a 77% annual repurchase rate, among the most loyal of any channel.
• Only 25% of your e-mail file bothers to click on at least one e-mail campaign, per year. The remaining 75% are inactive.
• Only 5% of your e-mail file buy something from your e-mail campaigns, on an annual basis.
• E-mail is what I call a "transition channel". It is the channel that your customers migrate to as they begin to rely upon catalog marketing less. After the customer buys from an e-mail campaign, the customer is likely to buy from your website, without attribution to any other marketing campaign.
• 80% of your e-mail purchasers buy merchandise on sale, or buy when free shipping is offered. As a result, your e-mail buyer file is over-populated with discount shoppers.
• When you offer full price merchandise via e-mail, you generate $0.05 per e-mail campaign.
• When you offer sale merchandise, or you offer free shipping, you generate $0.25 per e-mail campaign.
• Over time, you optimized e-mail performance based on the metrics you had available to you ... open rates, click-through rates, conversion rates. As a result, your optimization best practices resulted in a program that sale/promo customers love. Your customers are no longer interested in e-mail marketing unless there is a marketing promotion.