With the baseball playoffs going on, American football in full swing, and the English Premiere League season heating up, it seems sports are everywhere nowadays. So, we’ve gathered 20+ social networks related to sports for you to check out and see if any strike your fancy.
And don’t forget to check out our post where you can suggest future toolbox topics! (this list came from one of the suggestions)
STEVE SAENZ used to run a 10K race in 36 minutes. But last spring — 20 years, 2 children and 50 pounds later — he found himself seriously out of shape. A new Web site from Nike, he says, has brought him back on track.
“We’re not in the business of keeping the media companies alive,” says Trevor Edwards, Nike’s corporate vice president for global brand and category management.
Since April, Mr. Saenz, 53, has been running with a Nike+, a small sensor in his running shoes that tracks his progress on an Apple iPod he carries. After each run near his home in Louisville, Ky., he docks the iPod into his computer and posts details of his run on the Nike+ Web site. There, he has made friends with other runners around the world who post running routes, meet up in the real world and encourage one another on the site.
Nike’s famous swoosh is there all along. For Nike, this is advertising.
“It’s a very different way to connect with consumers,” says Trevor Edwards, Nike’s corporate vice president for global brand and category management. “People are coming into it on average three times a week. So we’re not having to go to them.”
From NYTimes.com click here for more...
By
PERRY GARFINKEL
Thanks to new information technologies and various hotel
programs, traveling sports fans can more easily track scores and close deals
while on the road.
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