THE SITUATION ANALYSIS
Ever have a radio you couldn’t turn off? That’s advertising in our world
today. It’s interruptive and annoying. It clutters up in-boxes and mail
boxes, computer screens and TV screens. And it’s largely ineffective.
To defend against this advertising assault, consumers arm themselves
with email spam filters, pop-up blockers, TiVo, and do-not-mail and
do-not-call lists. Consumer advocacy groups lobby for more privacy
regulation with increasing intensity. But merchants in 2008 spent $136.8
billion* annually to reach consumers with their messages, 95% of which
fall on deaf ears. Online advertising reached a record high in 2009 at
$24.5 Billion according to eMarketer and it is expected to grow to $28.2
billion in 2013 — and yet, this form of advertising still continues to
assault the consumer with the assumption that a simple search is a
request for advertising.
THE SOLUTION
ShoppeSimple delivers the answer. Known and used by as many as 150
million people according to 2009 Razorfish FEED study, ShoppeSimple lets
people choose the products and offers from the merchants they want to
hear from multiple times a day, 365 days a year. The service to the
consumer is relevant, free, anonymous and private.
ShoppeSimple is a Social Engagement firm that delivers targeted and
relevant communications directly to consumers
who have preselected themselves to receive them. Our targeted
communication tools strengthen customer relationships and drive more
online traffic.
Bottom line: ShoppeSimple increases direct to consumer sales revenue and profits
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