Are you an early or late adopter?

In May, Clive Thompson wrote an interesting article for Wired, arguing that the tech world is mistaken with its constant pursuit of the early adopter market for its tech gadgetry. "If you believe the standard theory about how new gadgets like the iPad succeed," he writes, "it's all up to the early adopters. These are the die-hard gear hounds like me who buy anything new. Early adopters are only a small slice of the market - an estimated 13.5 percent - but high tech marketers usually target them first. Get the early adopters excited, the thinking goes, and they'll talk up the gizmo to their friends, eventually persuading the great mass of the market to buy."

Thompson argues that we should be far more concerned with pitching our new products to the "late adopters." It's not simply that it's a much bigger market - over 85%. The early adopters, he argues, are likely to buy the product anyway.

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Thegies writes...

Whether you are an early or late adopter really doesn't matter. Where you are on the precipice of staying in business does. Just last week Barnes and Noble threw in the towel to Amazon and put itself up for sale. They essentially capitulated to the frictionless economy. That's not to say they didn't see the gray storm clouds in the horizon... Did they just chose to ignore them? Sure looks like it. Now what can be said about your business in regards to Social Commerce/Mobile Marketing?

Is it easier to just put your head in the sand and say No Mass? To say...OH I don't know what ROI we will get from the time or money spent?

Well if you do delay, do not participate in the current learning...You won't pass the mirror test. Simply look at B&N and advance your demise in Internet time. And certainly ask yourself what new competitor will be my  competitor which established themselves on the the Facebook platform and started to take away your consumers,

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